{"title":"NOT YOUR MOMMY","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eNot Your Mommy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is more than a brand—it’s a bold take on modern motherhood. Built around honesty, humor, and empowerment, it challenges old narratives and celebrates women doing things their own way. Because there’s no right way to be a mom—just your way.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"not-your-mommy-milfin-ain-t-easy-cap","title":"NOT YOUR MOMMY - MILFIN AIN´T EASY CAP","description":"\u003ch2\u003eBeige Cotton Baseball Cap with Dark Red Embroidery\u003c\/h2\u003e\u003cp\u003eFor the mum who does it all and still looks good. This beige baseball cap has MILFIN' AIN'T EASY embroidered in dark red on the front, a cheeky statement that works with everything from beach days to city fits. Made from 100% cotton, it's comfy and easy to wear every day.\u003c\/p\u003e\u003ch3\u003eReady to top off your surf-day style?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"CREAM \/ OS","offer_id":57331544490308,"sku":"CA-002","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Cap-Not-Your-Mommy-Milfin-Ain_t-Easy-Cap-Cream3.jpg?v=1790585688"},{"product_id":"not-your-mommy-go-ask-your-dad-cap","title":"NOT YOUR MOMMY - GO ASK YOUR DAD CAP","description":"\u003ch2\u003eBurgundy Cotton Baseball Cap with White Embroidery\u003c\/h2\u003e\u003cp\u003eThe perfect answer to every 'Mum, can I...?'. This burgundy baseball cap has 'GO ASK YOUR DAD' embroidered in white arched letters on the front, with orange 'NOT YOUR MOMMY'S' embroidery on the back. Made from 100% cotton, it's an easy everyday cap for sunny beach days.\u003c\/p\u003e\u003ch3\u003eReady to top off your surf-day style?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"BURGUNDY \/ OS","offer_id":57331546128708,"sku":"CA-004","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Cap-Not-Your-Mommy-Go-Ask-Your-Dad-Cap-Burgundy3.jpg?v=1790585319"},{"product_id":"not-your-mommy-el-padre-cap","title":"NOT YOUR MOMMY - EL PADRE CAP","description":"\u003ch2\u003eDark Navy Cotton Baseball Cap with 'EL PADRE' Embroidery\u003c\/h2\u003e\u003cp\u003eFor the dad who runs the beach crew. This dark navy baseball cap has 'EL PADRE' embroidered in white arched letters on the front and 'N.Y.M' on the back. Made from 100% cotton, it's a comfy everyday cap for sunny park days and early surf checks.\u003c\/p\u003e\u003ch3\u003eReady to top off your surf-day style?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"DARK NAVY \/ OS","offer_id":57331546456388,"sku":"CA-006","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Cap-Not-Your-Mommy-El-Padre-Cap-Not-Your-Mommy4.jpg?v=1790584943"},{"product_id":"not-your-mommy-the-cool-aunt-cap","title":"NOT YOUR MOMMY - THE COOL AUNT CAP","description":"\u003ch2\u003eOlive Green Cotton Baseball Cap with Embroidered Details\u003c\/h2\u003e\u003cp\u003eThe cap for the fun one in the family. This olive green baseball cap is made from 100% cotton and has a white embroidered ram logo on the back panel, plus a small yellow embroidered detail on the side. It's an easy unisex staple for sunny days by the coast.\u003c\/p\u003e\u003ch3\u003eReady to top off your surf-day style?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"OLIVE \/ OS","offer_id":57331547308356,"sku":"CA-010","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Cap-Not-Your-Mommy-The-Cool-Aunt-Cap-Olive3_be8fcad7-4dbd-483c-ba9c-44fbf678a5c3.jpg?v=1790584598"},{"product_id":"not-your-mommy-the-icon-cap","title":"NOT YOUR MOMMY - THE ICON CAP","description":"\u003ch2\u003eOff-White Cotton Baseball Cap with Red Embroidery\u003c\/h2\u003e\u003cp\u003eSun's out, cap on. This off-white baseball cap has 'The Icon' embroidered in red across the front, a simple statement that goes with everything from boardshorts to your favourite beach-day fit. Made from 100% cotton, it's a comfy, easy unisex staple for sunny days by the coast.\u003c\/p\u003e\u003ch3\u003eReady to top off your surf-day style?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"CREAM \/ OS","offer_id":57331547930948,"sku":"CA-022","price":43.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Cap-Not-Your-Mommy-The-Icon-Cap-Cream4.jpg?v=1790584197"},{"product_id":"not-your-mommy-raised-by-legends-cap","title":"NOT YOUR MOMMY - RAISED BY LEGENDS CAP","description":"\u003ch2\u003eKids' Dark Green Cotton Baseball Cap with White Embroidery\u003c\/h2\u003e\u003cp\u003eFor the little legends of the beach crew. This dark green kids' cap has 'RAISED BY LEGENDS' embroidered in white across the front, with 'NOT YOUR MOMMY' embroidery on the back. Made from 100% cotton, it's a comfy everyday cap for sunny days by the coast.\u003c\/p\u003e\u003ch3\u003eReady to kit out the whole family for surf days?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"GREEN \/ OS","offer_id":57331548815684,"sku":"CK-002","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Kids-Cap-Not-Your-Mommy-Raised-By-Legends-Cap-Green4.jpg?v=1790586119"},{"product_id":"not-your-mommy-mom-s-an-icon-cap","title":"NOT YOUR MOMMY - MOM´S AN ICON CAP","description":"\u003ch2\u003eKids' Red Cotton Baseball Cap with White Embroidery\u003c\/h2\u003e\u003cp\u003eBecause every little one knows who the real icon is. This red kids' cap has 'Mom's an Icon' embroidered in white on the front, and it's a perfect match for mum's 'The Icon' cap. Made from 100% cotton, it's a comfy everyday cap for sunny park and beach days.\u003c\/p\u003e\u003ch3\u003eReady to kit out the whole family for surf days?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"RED \/ OS","offer_id":57331549765956,"sku":"CK-006","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Kids-Cap-Not-Your-Mommy-Mom_s-An-Icon-Cap-Red2.jpg?v=1790586565"},{"product_id":"not-your-mommy-milf-hairclip","title":"NOT YOUR MOMMY - MILF HAIRCLIP","description":"\u003ch2\u003eBrown Statement Hair Clip\u003c\/h2\u003e\u003cp\u003eA cheeky accessory for confident beach days. This brown hair clip brings a bold, tongue-in-cheek attitude to your look, and it's an easy way to pull your hair back after a session or on your way to the beach.\u003c\/p\u003e\u003ch3\u003eReady to complete your beach-day look?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"BROWN \/ OS","offer_id":57331588268356,"sku":"HC-001","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Hairclip-Not-Your-Mommy-Milf-Hairclip-Brown2.jpg?v=1790583425"},{"product_id":"not-your-mommy-tired-hairclip","title":"NOT YOUR MOMMY - TIRED HAIRCLIP","description":"\u003ch2\u003eGlossy Pink Acetate Hair Clip\u003c\/h2\u003e\u003cp\u003eFor the mornings when the waves are up but your energy isn't. This hair clip comes in pink and is made from high-quality, glossy acetate, an easy way to pull your hair back after a session and add a cheeky touch to your look.\u003c\/p\u003e\u003ch3\u003eReady to complete your beach-day look?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"PINK \/ OS","offer_id":57331611599172,"sku":"HC-003","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Hairclip-Not-Your-Mommy-Tired-Hairclip-Pink2.jpg?v=1790583101"},{"product_id":"not-your-mommy-cool-aunt-hairclip","title":"NOT YOUR MOMMY - COOL AUNT HAIRCLIP","description":"\u003ch2\u003ePearlescent Cream Acetate Claw Clip with Red Lettering\u003c\/h2\u003e\u003cp\u003eA playful finishing touch for salty, post-surf hair. This claw clip has a pearlescent cream, shell-like finish with red lettering, reading 'Cool' on one side and 'Aunt' on the other. Made from acetate, it's an easy way to twist your hair up and add a bit of personality to any look.\u003c\/p\u003e\u003ch3\u003eReady to complete your beach-day look?\u003c\/h3\u003e\u003cp\u003e\u003ca href=\"https:\/\/pukassurfshop.com\/collections\/all-clothing\" title=\"All Clothing — Surf Clothing New Arrivals at Pukas Surf Shop\"\u003e→ Discover our full surf clothing collection\u003c\/a\u003e\u003c\/p\u003e","brand":"NOT YOUR MOMMY","offers":[{"title":"CREAM \/ OS","offer_id":57331611795780,"sku":"HC-007","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/0673\/files\/Pukas-Surf-Shop-Woman-Hairclip-Not-Your-Mommy-Cool-Aunt-Hairclip-Cream1.jpg?v=1790582596"}],"url":"https:\/\/pukassurfshop.com\/collections\/not-your-mommy.oembed","provider":"PUKAS SURF SHOP","version":"1.0","type":"link"}