We have always believed in the positive effect of movement on the body and mind. That's why we call ourselves ASICS, "A anima Sana I n C orpore Sano", that is, a healthy mind in a healthy body. Our founder, Kihachiro Onitsuka, discovered the power of sport to lift people's spirits in post-war Japan. He dedicated his life, and his company, to helping people and communities improve their well-being through sport. More than 70 years later, we still believe that is true.