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ABOUT US

NEW AMSTERDAM SURF ASSOCIATION

New Amsterdam Surf Association is a Dutch surf-streetwear brand founded in 2018 in Amsterdam by professional windsurfer Paul Zeper. The brand celebrates the gritty reality of cold-water surfing, drawing inspiration from the contrast between North Sea surf culture and urban life. Through minimalist, utilitarian designs, New Amsterdam blends surf, fashion, music and city culture. Its oyster logo symbolises resilience and hidden beauty—reflecting the strength and character found in European cold-water surfing.

NEW AMSTERDAM SURF ASSOCIATION - LOGO TEE - ASH LEMON

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NEW AMSTERDAM SURF ASSOCIATION - CORPORATE LOGO TEE - BABY BLUE

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Black short-sleeve cardigan with button details on a white background

NEW AMSTERDAM SURF ASSOCIATION - CHOP TEE

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Black t-shirt with 'NEW AMSTERDAM SURF ASSOCIATION' text on the back against a white background

A black short-sleeve crewneck t-shirt with a small white chest graphic and text, featuring a bright lime green inner neck label, displayed on a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - CPR TEE

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NEW AMSTERDAM SURF ASSOCIATION - MESH JERSEY

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NEW AMSTERDAM SURF ASSOCIATION - ECLIPSE TEE

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A white short-sleeve t-shirt shown from the back, featuring a graphic of three colorful circles (pink, orange, and green) with black silhouettes of people, and the text 'New Amsterdam SUPERSPORTION' printed below.

A white short-sleeve crewneck t-shirt with a small colorful graphic on the left chest, displayed flat against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - TRAFFIC TEE

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A washed black graphic t-shirt featuring 'New Amsterdam Surf City' text and a surfboard graphic on the front, displayed flat against a white background.

A dark gray washed short-sleeve t-shirt shown from the back, laid flat against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - ANNOUNCEMENT TEE

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NEW AMSTERDAM SURF ASSOCIATION - BIG LOGO TEE - ANTHRACITE

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NEW AMSTERDAM SURF ASSOCIATION - RESORTS TEE - WHITE

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A black short-sleeve t-shirt with a white graphic print on the front depicting a surfer riding a wave, with the text 'NewAmsterdam SURFASSOCIATION' underneath, shown against a plain white background.

A dark navy blue short-sleeve blouse with puffed sleeves, shown from the back against a light gray background.

NEW AMSTERDAM SURF ASSOCIATION - KNOCKED TEE

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NEW AMSTERDAM SURF ASSOCIATION - LOGO LONGSLEEVE TEE - WHITE/COBALT

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NEW AMSTERDAM SURF ASSOCIATION - LOGO LONGSLEEVE TEE - WHITE/BLACK

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NEW AMSTERDAM SURF ASSOCIATION - LOGO LONGSLEEVE TEE - BLACK /WHITE

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NEW AMSTERDAM SURF ASSOCIATION - MESH LOGO LONGSLEEVE TEE

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NEW AMSTERDAM SURF ASSOCIATION - WORKED LOGO LONGSLEEVE TEE

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NEW AMSTERDAM SURF ASSOCIATION - DOUBLE LAYER LONGSLEEVE TEE

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NEW AMSTERDAM SURF ASSOCIATION - DOUBLE LAYER SHIRT

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NEW AMSTERDAM SURF ASSOCIATION Resorts Crewneck - studio Shot

NEW AMSTERDAM SURF ASSOCIATION Resorts Crewneck - studio Shot

NEW AMSTERDAM SURF ASSOCIATION - RESORTS CREWNECK

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A washed black long-sleeve crewneck sweatshirt featuring a large graphic print on the front with abstract green, yellow, and blue paint-like swirls, and the text 'NewAmsterdam ASSOCIATION' printed along the bottom hem.

A washed black long-sleeve crewneck sweatshirt shown from the back, laid flat against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - HEAT WAVE LONGSLEEVE TEE

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NEW AMSTERDAM SURF ASSOCIATION - LOGO CREWNECK

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A ribbed knit crewneck sweater in deep burgundy, featuring the words 'New Amsterdam SURFASSOCIATION' printed in orange-red across the upper back, shown against a plain white background.

NEW AMSTERDAM SURF ASSOCIATION - KNITTED CREWNECK

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NEW AMSTERDAM SURF ASSOCIATION - LOGO LONGSLEEVE WAFFLE TEE

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NEW AMSTERDAM SURF ASSOCIATION - LOGO HOODIE

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NEW AMSTERDAM SURF ASSOCIATION - LOGO HOODIE - BLACK/WHITE

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NEW AMSTERDAM SURF ASSOCIATION - WORKED LOGO HOODIE

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A light gray heathered pullover hoodie shown from the back, displayed on a clean white background.

NEW AMSTERDAM SURF ASSOCIATION - CHOP ZIP HOODIE

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NEW AMSTERDAM SURF ASSOCIATION - CORPORATE LOGO HOODIE

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NEW AMSTERDAM SURF ASSOCIATION - WOOL TRACK JACKET

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A dark plum long-sleeve collared shirt shown from the back, laid flat against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - ZIP UP SHIRT

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A dark green and black plaid jacket shown from the back, featuring 'NewAmsterdam SURFSASSOCIATION.' printed in beige across the upper back.

NEW AMSTERDAM SURF ASSOCIATION - COACH JACKET

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NEW AMSTERDAM SURF ASSOCIATION - WAFFLE ZIP UP FLEECE

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NEW AMSTERDAM SURF ASSOCIATION - TRACK JACKET

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A black button-up jacket with a pointed collar and silver snap buttons, displayed flat against a solid white background.

A black long-sleeve jacket with a high collar, shown from the back against a plain white background.

NEW AMSTERDAM SURF ASSOCIATION - WOOL COACH JACKET

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New Amsterdam Surf Association Worker Shorts Men Black – Structured surf lifestyle shorts with utilitarian edge | Pukas Surf Shop

New Amsterdam Surf Association Worker Shorts Men Black – Structured surf lifestyle shorts with utilitarian edge | Pukas Surf Shop

NEW AMSTERDAM SURF ASSOCIATION - WORKER SHORTS

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A pair of wide-leg trousers in a muted taupe-brown color, featuring an elastic waistband with a drawstring, displayed flat against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - WORK TROUSERS

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New Amsterdam Surf Association Wool After Trousers Men Grey Pink Pinstripe – Premium wool surf lifestyle pants | Pukas Surf Shop

New Amsterdam Surf Association Wool After Trousers Men Grey Pink Pinstripe – Premium wool surf lifestyle pants | Pukas Surf Shop

NEW AMSTERDAM SURF ASSOCIATION - WOOL AFTER TROUSERS

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A royal blue military-style cap with 'New Amsterdam' embroidered in white and black script on the front, shown against a plain white background.

A royal blue military-style cap with 'New Amsterdam' embroidered in white and black script on the front, shown against a plain white background.

NEW AMSTERDAM SURF ASSOCIATION - SUNSAFETY CAP - COBALT

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A black structured camp cap with 'NewAmsterdamsport' embroidered in white and red on the front, shown against a plain white background.

White sofa with cushions on a white background

NEW AMSTERDAM SURF ASSOCIATION - SUNSAFETY CAP - BLACK

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A cream-colored knit beanie featuring a beige shell motif on the side and 'New Amsterdam Surf Association' printed in beige on the lower right, shown against a plain white background.

An off-white knit beanie featuring a beige woven geometric fan-like pattern on the right side, presented against a solid white background.

NEW AMSTERDAM SURF ASSOCIATION - OYSTER BEANIE - ECRU SAND

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