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Named after Mu, their small Jack Russell, Thinking Mu was born in 2008 in Barcelona, Spain, originally known as Intrépida Mu. What started as a project between a group of young friends quickly evolved into a creative and conscious approach to fashion. From the beginning, the brand focused on making clothes with a casual, playful spirit while questioning the traditional rules of the industry. Today, Thinking Mu is known as one of the pioneering sustainable brands in Europe, combining Mediterranean creativity with responsible materials and thoughtful design.