TRUE AMES
In 1979, Chuck Ames returned to his car in the beach parking lot after going for a surf and found a flyer advertising a surfboard fin business for sale. Without understanding the way in which this flyer would transform the rest of his life, he made the decision to purchase the small operation. Through coupling his passion for surfing with the pursuit of growing into an expert craftsman, True Ames was born.
Now, almost four decades later, True Ames is still dedicated to these same principles which have consistently guided the company since the beginning. The lasting impact that True Ames has been able to provide can be witnessed through the extensive library of fin templates which we still produce to this day. They take pride on being purveyors of surfing’s rich history through sharing, and paying homage to designs of the past that have deep roots within their culture.