What started as an invention for the American worker became the uniform of progress.
Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too.
Today, Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans, and we are happy to show you a selection of goodies at Pukas Surf Shop.