NEW AMSTERDAM SURF ASSOCIATION

New Amsterdam Surf Association is a Dutch surf-streetwear brand founded in 2018 in Amsterdam by professional windsurfer Paul Zeper. The brand celebrates the gritty reality of cold-water surfing, drawing inspiration from the contrast between North Sea surf culture and urban life. Through minimalist, utilitarian designs, New Amsterdam blends surf, fashion, music and city culture. Its oyster logo symbolises resilience and hidden beauty—reflecting the strength and character found in European cold-water surfing.