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SURFBOARDS
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SURF ESSENTIALS
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ACCESSORIES
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BRANDS
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SALES
ABOUT US

NOT YOUR MOMMY

Not Your Mommy is more than a brand—it’s a bold take on modern motherhood. Built around honesty, humor, and empowerment, it challenges old narratives and celebrates women doing things their own way. Because there’s no right way to be a mom—just your way.

A single hair claw clip in a pearlescent cream shell-like finish with the word 'Cool' printed in red across the front, photographed on a plain light gray background.

A single hair claw clip in a pearlescent cream shell-like finish with the word 'Aunt' printed in red across the front, photographed on a plain light gray background.

NOT YOUR MOMMY - COOL AUNT HAIRCLIP

NOT YOUR MOMMY Tired Hairclip - glossy pink acetate hair clip at Pukas Surf Shop

NOT YOUR MOMMY Tired Hairclip - glossy pink acetate hair clip at Pukas Surf Shop

NOT YOUR MOMMY - TIRED HAIRCLIP

Brown hair clip with a bold, tongue-in-cheek attitude, made to keep your hair up on sunny beach days. Available Online at Pukas Surf Shop.

Brown hair clip with a bold, tongue-in-cheek attitude, made to keep your hair up on sunny beach days. Available Online at Pukas Surf Shop.

NOT YOUR MOMMY - MILF HAIRCLIP

NOT YOUR MOMMY - MOM´S AN ICON CAP

A dark green baseball cap with 'RAISED BY LEGENDS' embroidered in white across the front, shown against a light gray studio background.

NOT YOUR MOMMY - RAISED BY LEGENDS CAP

NOT YOUR MOMMY - THE ICON CAP

A woman wearing an olive green baseball cap with the text 'the cool aunt' embroidered in white, paired with a brown corduroy jacket, looking down at a phone in front of a wooden door.

NOT YOUR MOMMY - THE COOL AUNT CAP

A blue baseball cap with 'EL PADRE' embroidered in white arched letters on the front, photographed against a light gray studio background.

A smiling man wearing a black cap that reads 'EL PADRE' sits behind a fruit and bread stand, with bananas, oranges, and trays of pastries visible in the scene.

NOT YOUR MOMMY - EL PADRE CAP

A burgundy baseball cap with 'GO ASK YOUR DAD' embroidered in white arched text on the front, set against a plain light gray background.

A model crouching in an urban pose, wearing a maroon baseball cap with white text, a dark brown long-sleeve top, matching dark brown wide-leg pants, and beige and brown sneakers, against a solid light gray background.

NOT YOUR MOMMY - GO ASK YOUR DAD CAP

A beige baseball cap with 'MILFIN' AIN'T EASY' embroidered in dark red text on the front, shown against a plain white background.

A woman posing in a studio setting wearing an oversized dark brown blazer, a beige and white striped pleated mini skirt, white socks, and black shoes. She is holding a leopard print shoulder bag and wearing a beige baseball cap with red lettering.

NOT YOUR MOMMY - MILFIN AIN´T EASY CAP