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FLASHSALE
ELLIS ERICSON — BYRON BAY, AUSTRALIA (b. 1989)
Some surfboard shapers keep tradition alive. A few reinvent it. Ellis Ericson somehow does both. Growing up in Byron Bay with his father Bruce Ericson, and surrounded by the influence of Michael Peterson, Bob McTavish and the golden era of 70s Australian surfboard design, Ellis absorbed the fundamentals early: clean lines, good flow, and honest curves.
But what sets him apart is how he brings those roots into the present—stripping shapes back to their essence while pushing them into new performance territory.
A GLOBAL EDUCATION: INDONESIA, FOAM DUST & FLOW
Ellis' shaping language took form during a long stay in Indonesia, where fast waves and daily repetition refined his approach. Between single fins, fish, and mid-lengths, he built a quiver philosophy centered around feel: glide when you want it, bite when you need it, and that addictive "one more wave" speed.
The boards from that era fuse old-school soul with modern execution—retro-inspired, never retro-limited. They look familiar, but they surf fresh.
Ellis Ericson riding waves.
THE EDGE PROJECT — NOT JUST DESIGN, A FULL OBSESSION
Everything changed when Ellis connected with filmmaker and surf documentarian Andrew Kidman. Together they fell deep into the world of George Greenough, specifically the radical "Edge" concept: sculpted rails designed to generate speed, reduce drag and hold a high line with almost unnatural efficiency.
Ellis believed this idea could be translated into modern surfboards—and he committed fully. What followed was years of experimentation, prototypes, and testing, all documented in the film and book On the Edge of a Dream.
The result is a family of boards that feel different under your feet: quick acceleration, clean release, and a sensation of surfing on a rail that's sharper than anything else.
THE ELLIS METHOD — A UNIQUE WAY OF SHAPING
Ellis doesn't shape like most shapers today.
He shapes like Ellis Ericson.
Every board begins with EPS foam, cut with a hot wire and a template to lock in the exact rocker he wants. This technique gives him unmatched control over the board's flow and drive before he even picks up a planer.
From there, everything becomes tactile.
No machines.
No CNC.
No shortcuts.
Just Ellis, a blank, and years of refinement in his hands.
"These boards are cut from EPS foam with a hot wire and hand-shaped on the property. Cutting the blank with this technique allows Ellis to achieve the perfect rocker for his boards. This artisanal process is evident in the unique feel of the board under your arm."
Every Ellis board is hot-wire cut and hand-shaped on the north coast of New South Wales, Australia. The result is a board that feels alive—light in the arm, sensitive underfoot, and unmistakably crafted by a single human from start to finish.
AVAILABLE NOW AT PUKAS SURF SHOP — ELLIS ERICSON PRE-ORDER
We're proud to bring Ellis Ericson's boards to Pukas Surf Shop.
This isn't just a surfboard drop. It's access to one of the most distinct design minds in surfing today.
The boards available on pre-order come directly from Ellis' own shaping philosophy: classic curves, contemporary speed, and years of research blended into functional art.
You're not just buying a board.
You're buying into a way of seeing surfing.
Lite Kite
This model is performance-oriented, with sizes ranging from 5'5" to 6'0". It has a narrower outline, offering the surfer greater response and speed. It is very easy to surf in all conditions and really comes to life when the waves have a wall.
The shape consists of a highly contoured nose leading into two parabolic keel panels and a central concave from nose to tail. The keel panels create a front "Rail Vee" and a gliding surface that transitions from convex to concave along the bottom. This new "Rail Vee" shape is a more passive version of the Edge board design.
Long Kite
The Long Kite design is a continuation of Edge-Board research combined with a foray into the world of multiple fins.
The shape consists of a highly contoured nose leading into two parabolic tapered panels and a central concave from nose to tail. The tapered panels create a front "Rail Vee" and a gliding surface that shifts from convex to concave along the outline. This new "Rail Vee" shape is a more passive version of the true edge design and has been softened to harmonize with Twinzer fins.
The characteristics of this board create a flattened center rocker line for increased speed and balance, while the rail line rises to facilitate maneuvering, as the fins rise toward the tip. In short: a flatter board when sailing in balance, combined with the advantages of a board with more rocker when sailing on the rail and in turns.
True Edge - COMING SOON
The True Edge is designed to adapt to multiple conditions. The bottom contour is divided into two planing surfaces: a central planing concave and an outer concave rail. This design means that as the surfboard increases speed, the shape rises above the central plane and begins to displace water to the edge. Across the central concave is a slight single concave that becomes a double concave and exits in a V just below the keel. As the board accelerates, the surface area is significantly reduced as the rails begin to release water ahead of the outline, decreasing drag and therefore increasing speed in all aspects.
These characteristics, combined with a well-balanced keel, should allow for agile surfing and a much smaller board feel.
Edge boards are designed for conscious surfers and those who want to deepen their experience in surfboard design. This is not a passive design, and you need to know the history of these Greenough concepts to deepen your surfing experience and understanding of what happens under your feet.
FUNCTIONAL ART WITH PURPOSE
What defines an Ellis board today is intention. They're shaped to be surfed hard, but built to last. They carry the elegance of classic design, but with that unmistakable experimental edge.
Whether you're trimming on a single fin, driving down the line on an Edge board, or discovering new speed on one of his mid-lengths, every Ellis Ericson shape invites you into a different kind of surfing—one grounded in roots, refined by experimentation, and always chasing new sensations.
Iker Treviño
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